Every seller awaits for the festive season to come every year as this is the season when they see a boom in their sales. Consumers also eagerly wait for this time of the year as they get massive discounts on their choice of products.

Earlier things were a bit different as there was no COVID so the strategy of physical retailers for marketing was different. But now in the new time, we as physical retailers have to think differently. Consumer behaviour has taken a 360° turn from before and to be in pace with them we also have to change our business strategies.

There can be seen a huge shift of consumers towards online shopping. People’s interest in E-commerce has been increasing day by day and there is every right reason to do so. Online shopping is way more safe and easy than physical shopping. Every physical retailer must transform into this digitised world and look forward to the festive season. So today, we will tell you some easy tips that will help your online business to do well in this festive season.

• Research Ongoing Trends

Researching is the foremost step that one should take. When you thoroughly research how the market is doing now, then only you can correctly implement your strategies and hit the bull’s eye this festive season.

Do good research on how the market is doing nowadays. What are the ongoing trends? How the consumers are reacting to different offers? What interests consumers the most? Which product can be easily sold off? Which product will have difficulty as its demand is low? And many other things like that.

• Create A Marketing Plan

Having a correct marketing plan is very crucial for your business to do well in these times. Marketing plans like before won’t work now. You have to think differently.

Especially physical retailers must have a marketing plan of what, when, and how to implement their strategies. Also, one key point that can help you throughout is to indulge your employers in the plan. Every person is different from others and so are their ideas. The more people will indulge in the marketing plan the more great ideas will be created.

• Stock Up Your Inventory

You as a seller would never want to miss an opportunity to serve your customers, would you? So it’s better to stock up your inventory beforehand.

In the festive season the sale is generally more than normal days, so to match up with the demand of consumers you must have to stock up your inventory. Generally, people go by the 5% rule, i.e. stocking up more than 5% of the required amount for the “just in case” scenario.

• Build A Timeline To Implement Your Business Strategies

Just by making all the strategies won’t help you. You have to implement it in the best manner possible to earn well in the festive season. By creating a proper timeline of when to implement what strategy, it becomes easier for the sellers to manage everything.

Plan your sales, offers, and discount days beforehand and implement them in such a manner only. It makes the whole process easy and smooth for all the employers and benefits businesses the most.

• Make Good Strategies Especially For Your Digital Advertising

As everything is going digital, we have to focus more on the part of digital advertising. By strategizing for digital advertising, the sales can show a huge spike in their numbers. 

Digital advertising can include running ads on social media, this can work well in your favour. If you don’t have much money to implement this strategy, for now, don’t worry. Another option is that you can send WhatsApp or text messages to your customers about the offers and discounts you are offering this festive season. Trust us, this also can do wonders as it is shown in a study that loyal customers spend 67% more than other customers in the festive season.

• Hire Seasonal Workers

As a physical retailer, you must be already aware of this point but we are here to just remind you of this once again. In the festive season, the sales are high so to deliver the goods purchased by the consumers, you must hire more seasonal workers to avoid any delay in delivery.

Already E-commerce giants are offering 10 minutes delivery services, so you have to be on your toes to match up to them. Also, more workforce ensures hassle-free management of all the work.

• Ensure Smooth Shopping Experience

Last but not the least, and especially not the least important is to ensure a smooth shopping experience for your customers. Online shopping sometimes can be a bit full of hassles, like slow servers, check-out problems, not enough payment methods, etc. 

As physical retailers are already new to this digital marketing, they must ensure that they are offering their customers a smooth shopping experience. The consumer should be able to easily add products to their cart, have their choice of payment method, and easily check out. Thereafter they should also have a tracking link from which they can see where their products have reached. Also, if any issue arises, there should be a service of customer support in the form of a chat or call option.

If you just follow these aforementioned points, you will be good to go and earn good fortune. But changing so quickly from a normal physical retailer to a complete digital marketer can be challenging. So here comes Raseet to help you in all this.

Raseet helps you generate digital bills which are sent to your customer’s WhatsApp or text. From there your customers can choose to reorder by just sitting at their homes. It’s totally an easy and hassle-free process.

They can choose from a pool of different products that are available in your store, all of them will be mentioned in the digital catalog. Also, the best part is you can come in contact with your customer directly and solve their queries if they have any by the option of chatting. Furthermore, your business can grow immensely as you will have all the analytics of your customers which will help you in understanding consumer behavior and also find out your loyal customers. So what are you waiting for now? Visit https://raseet.com before the festive season begins.