Online pharmacy is not a new term now, especially in the COVID time, it has been known to all. Slowly everyone has made themselves aware of this concept and it is necessary too. One can not depend upon the traditional brick-and-mortar stores to sell their products. When one wants a product and doesn’t want to go out (mostly to avoid attracting COVID) what’s the best way? Of course, order it online. Medical products are not alien to this concept. You just need to list the over-the-counter medicine or upload the prescription for prescribed medications.

But this whole online pharmacy scenario didn’t start during the COVID time. Long ago it was a vision of two Mumbaikars that started this online pharmacy set up in India. So today we will tell you about that only and how their business model runs.

• Introduction

The foundation stone of online pharmacy was laid in 2015 by two geniuses who hailed from Mumbai. The names were Dharmil Seth and Dr. Dhaval Seth. In 2014, there was a wave of online shopping in India. With Flipkart stepping in 2007 and Amazon owning up the game in 2013, online shopping gained great popularity. But when every goods and service was just one click away, these two Mumbaikars saw that there was no such option for healthcare. People still had to visit pharmacy stores, stand in the queue, and purchase their medical products. 

At that time only, they understood the importance of an E-pharmacy so that people don’t have to face the difficulties that they had to face in the traditional shopping system. And if one could purchase anything like clothes, cosmetics, domestic decor, stationary, etc, so why not medicines and medical equipment? And thus this led to the foundation of PharmEasy. 

• About PharmEasy

If one wants to understand in simple language, then PharmEasy is a link between patients and the nearby pharmacy shops. It joins the two and works for the betterment of both of them. Pharmacies can attract new customers, and customers can have any medical product at their doorstep. They have certainly come a long way as they are now one of the largest e-commerce businesses in India today, and India’s No. 1 healthcare aggregator too. 

PharmEasy’s goal is to deliver medicines and medical equipment to India’s every corner. They are already delivering up to 98% of India’s pin codes and have a goal to make it a full 100%. 

• Business Model of PharmEasy

Understanding the business model of PharmEasy, it can be widely divided into three parts. 

• Firstly, the customer needs to upload the prescription upon the portal if they want any prescribed medications. The prescription has to go through several testing standards to pass. PharmEasy has partnered with various pharmacies that have licensed pharmacists to evaluate the prescription and the drugs and grant applicable and beneficial data about the medicines.

• Secondly, after the prescription passes all the standards then it is handed over to the nearby pharmacy store of the customer. The pharmacy arranges all the mentioned requisites of the customer. Also, the pharmacist can contact the customers if they have any queries and vice versa. 

• Thirdly, last and one of the most important steps is delivery. After all these procedures, a delivery agent comes to the pharmacy and collects the prescription and the drug after getting them validated. Following all the guidelines and regulations the package is all set to be delivered to the customer’s doorstep.

In this way the business model of PharmEasy works. Also, to obtain the customer’s trust, the e-commerce platform continues to inform clients nicely and gives an obvious platform to them as a way of assurance. Furthermore, there are several modes of payment so that it is less difficult for the customer. Various payment structures like COD, Google Pay, Paytm, Amazon Pay, and many such payment methods are offered at PharmEasy.

The platform makes certain that it follows all the guidelines set through the Indian Government concerning drug policies and e-pharmacies and solely gives drugs and supplies authorised through them. Also, to attract more and more customers, they offer discounts of up to 20% if anyone purchases their app.  With the customer-focused approach, and moulding themselves according to the needs of the new customers, PharmEasy has touched heights in their business.

 Now that we have explained to you about the pioneer of online pharmacy, you may have also understood how important it is to adapt to the online marketing network. As a pharmacy store owner, you must digitise yourself and your store too. An e-pharmacy can take you a long way if you want to be in the race among other pharmacists.

With Tata, Reliance, and now Amazon entering the pharmacy business, you as a physical pharmacy retailer must also invest in online pharmacy. Raseet will help you through all the procedures and trust us that it won’t be overwhelming for you at all. Raseet sends a digital bill to your customers and from there on they can shop directly from your store at any given point of time. It will be a totally hassle-free process and also you can save expenditure on paper bills. So without wasting any more time contact https://raseet.com now.