Customer engagement is one of the most important pillars for a successful business. Be it, E-commerce giants or local retailers, everyone needs to focus on this factor. 

The rampant increase of E-commerce businesses is because they have made this point as their key strategy. However, mostly the local retailers are still aloof from its importance.

Today in this blog, we will tell you some of the easy ways in which you can engage better with your customer while sitting in your local shop. So let’s get started!

• Empower Customers With In-store Mobile Experiences

It is one of the most important aspects to engage better with your customers. In today’s time, most of the customers are attracted to buy products online, so why not give them an experience like that?

Have something by which customers can navigate through your products on their phones. You should give brief descriptions about the products in your store, which include MRP, usage, quantity, etc. Also, give them the facility to pay from their only. This will help in engaging your customers better with your business.

• Connect In-store & Online Purchase Behaviour

The major missing tool which is the reason why local retailers are not able to connect with their customers is they don’t have their information. In a survey, it has been found that most people prefer digital bills instead of traditional paper bills as it is easy to manage and great for keeping records. So why not use this to your advantage?

When you give your customer a digital bill they are liable to give their email address or phone number so that the digital bill can be sent. In this way you get their information, so now you can connect with them easily through emails and messages, or even phone calls. Earlier once a consumer purchased something, you couldn’t contact them again but now you can, isn’t it great?

• Personalisation Is The Key

As now you have the customer details, it’s easier for you to keep customer behaviour records. By sending them the digital bills, you can get insights into their needs and wants. So use this to your advantage.

When you get the information about what the customer is buying more, what is the time period in which he/she/they are purchasing, are they regular consumers or just once in a while one; you can easily provide them personalised services. And we all know everyone loves personalised offers and services, right?

• Ask Customer’s Feedback

Asking a customer’s feedback is very necessary for your business. Firstly, it will reflect that you care about your customers’ experience and just don’t shed your part by just selling the product. 

Furthermore, you can get a reality check of how you are doing as a business and how good your services are. If they are happy with your service, it’s time to appreciate yourself. And if they aren’t satisfied with your service, it’s time to work on them and make them better, so from now on no more issues are raised from that area.

• Provide Offers

We all know that everyone loves offers and discounts, and so do your customers. As now you have details of your customers, you can provide them with offers according to their needs. Suppose you see a customer is a frequent buyer of cosmetic products, give them a personalised offer on them. This will give you fruitful results as the customer will buy it more.

Also, don’t forget to give your loyal customers some extra discount. You can also give them gift cards which they can use in their future purchase. If they are loyal to you, you also have to be loyal to them.

• Smooth Customer Support Service

In case a customer has a query or complaint, you must have a customer support service. And by customer support service, we don’t mean a full-fledged team of employees working for them. As a local retail shop owner, you can just have a chat option or call one too, and that will be enough.

Just remember to be polite and understanding. You can connect with them through the chat option and solve their queries. This will build up your customer-seller bond. And with good service, it’s always a win-win situation for you.

These are the key points that you need to focus on if you need better engagement with your customer. E-commerce giants focus on these key areas and you already know currently at which place they are in the market.

If you feel that these points are overwhelming for you, don’t worry. We are here to help you. Raseet gives you all these services and more! With Raseet you can definitely engage with your customers better. It gives you insights into your business, provides an option of customer feedback, has a chat option to connect better and whatnot. 

Also, the customers too can easily shop from your store by just their digital bills. So what are you waiting for? Just join your hands with Raseet and be ready for a great engagement with your customers.